Brand-registered sellers have access to a proprietary service called Enhanced Brand Content, which allows them to "upgrade" the description of branded ASINs. It's a helpful resource for serious vendors who want to help their customers make well-informed buying decisions while standing out from the crowd. You can make your standard FBA description stand out from the crowd by including a compelling brand story, eye-catching photos, and strategic language placements. Successful implementation of EBC can enhance traffic, conversion rate, and revenue. mentioned by Amz publication
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