Brand-registered sellers have access to a proprietary service called Enhanced Brand Content, which allows them to "upgrade" the description of branded ASINs. It's a helpful resource for serious vendors who want to help their customers make well-informed buying decisions while standing out from the crowd. You can make your standard FBA description stand out from the crowd by including a compelling brand story, eye-catching photos, and strategic language placements. Successful implementation of EBC can enhance traffic, conversion rate, and revenue. mentioned by Amz publication

not even close They are hardly ever read; nobody has the time to open two documents for each application! However, the majority of individuals misinterpret the intent of a cover letter. Its primary purpose is to encourage the recipient to read your resume; it is NOT an addition. Therefore, what should a cover letter contain? Take one or two major needs from the job description and briefly - and I mean briefly! - describe where and when you met those requirements and quantify or define your level of achievement. Should not exceed three brief paragraphs. resume matics